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Start with the licence, not the specimen
Most font listings fail review for the same reason: the licence is an afterthought. Buyers on Attesar are told the default is COMMERCIAL and delivery is DOWNLOAD, but that tells them almost nothing about what they are allowed to do with the files.
Type licences are scoped by use. Desktop covers documents and print. Web covers embedding on sites, often measured by page views. App licences cover embedding in software and games. A listing that says "commercial licence included" without naming the scope forces the buyer to guess, and guessing is where refunds come from.
State the scope in the first screen of the listing. If you sell one scope, say which. If you sell tiers, name each tier and what it unlocks. A buyer looking at Fonts & Typography should be able to tell within ten seconds whether the licence fits the project in front of them.
What each product type must show
The category sells six things, and each needs different evidence.
Font family
List every weight and style included, by name — Regular, Italic, SemiBold, Black, and so on. Buyers comparing two families want to know whether the italic is a true italic or an oblique. Say which.
Single weight
Be explicit that this is one file, not a family. A buyer who assumes otherwise will open a dispute. State the weight name and the formats included.
Variable font
A variable font packs the whole weight range into one file, which is lighter on the web and more flexible in design tools. Your listing must say whether static styles are also included. Some buyers need statics for legacy pipelines; some only want the variable file. Either answer is fine — silence is not.
Display / lettering
Display faces are often sold on character. Show a specimen with real words, not alphabet strings. If the face has limited punctuation or no italic, say so up front.
Icon font
State the glyph count, the mapping method (Private Use Area, ligatures, or both) and whether an SVG set is bundled alongside the font file.
Handwriting / script
Say whether the face uses contextual alternates to avoid repeated letterforms, and whether a connected script needs OpenType features enabled to look right.
Language and glyph coverage
This is the field buyers check last and regret most. A family that supports Latin does not automatically support Devanagari, Cyrillic, Greek or Vietnamese. If you sell a Devanagari font, say so plainly and show it set in Devanagari — not transliterated into Latin.
State the script coverage by name, and give the glyph count. If you rely on OpenType features such as small caps, oldstyle figures, stylistic sets or contextual alternates, list them. Buyers building a bilingual layout need to know before they pay, not after.
Specimen links matter here. A specimen that shows real text set in the face — a paragraph, a headline, a numeral set — does more work than a wall of pangrams. Link to it from the listing rather than describing it.
A pre-publish checklist
Work through this before you submit. It covers the gaps that most often send a listing back.
- Licence scope named: desktop, web, app, or a stated combination
- Page view limit stated if a web licence is sold
- Seat count stated if multiple users are permitted
- Every weight and style listed by name
- Static styles included or excluded, stated for variable fonts
- Script coverage named, with glyph count
- OpenType features listed
- File formats named (OTF, TTF, WOFF, WOFF2, variable)
- Specimen link showing real text
- Confirmation that you are the type designer or foundry
Three risks that end listings
Font licences are narrow and scope-specific. A desktop licence does not cover a website. A web licence measured in page views does not cover an app. If your listing is vague about scope, you are not being generous — you are creating a dispute you will lose.
A shared design cannot become your exclusive mark. If you sell a display face to many buyers, none of them acquires exclusivity, and your listing should not imply otherwise. Buyers who need a mark that is theirs alone need a commission, not a catalogue purchase.
Disclose AI-generated work. If any part of the design or production involved generative tools, say so. Undisclosed AI work is a review failure and, once discovered, a trust failure that follows the listing.
What separates a converting listing from a compliant one
Compliance gets you approved. These get you sales.
A specimen that shows the face doing the job the buyer has in mind — a poster, an interface, a book page. Buyers of premium fonts are not buying shapes; they are buying a solved problem.
Honest limits. If the family has no bold, say it. If the Devanagari font has no Latin companion, say it. Buyers forgive narrow scope. They do not forgive surprises.
A clear upgrade path. If you sell a single weight and a full family, link between them. If you sell desktop and web separately, say what the bundle costs. The Fonts & Typography category rewards sellers who make the next step obvious.
Questions buyers ask
What does a font licence cover?
It covers the uses named on the listing — desktop, web, app, or a stated combination. Desktop covers documents and print; web covers embedding on sites and may be limited by page views; app licences cover embedding in software and games. Check the scope before buying, because a licence for one use does not extend to another.
Are these fonts original?
Yes. Only type designers and foundries may sell in this category, and modified copies of existing fonts are not permitted. That means every listing is either the original designer's work or a foundry's own release. If you suspect otherwise, the review process is where it should be raised.
Which languages are supported?
Each listing states its script coverage — Latin, Devanagari, Cyrillic and so on — along with the glyph count. If you are setting text in a script the family does not cover, the missing glyphs will show as fallback characters. Check the specimen and the coverage line together before you buy.
Can I share a font with my team?
Only if the licence covers multiple users. Seat counts vary between sellers, and some licences are single-user by default. Check the seat count on the listing, or ask the seller directly before buying if your team will install the files on more than one machine.